A Market Data APIMaking an Interactive Financial Information Display Possible on Your Website

Why do you need a market data API in order to display financial data on your website? An API is an Application Programming Interface, an essential part of the interactivity of Web 2.0. A programming interface is like a foreign language translator-It allows one computer operating on one system to talk to another computer operating on another system. Imagine how complex this can be when computer systems are communicating with market data. When you are providing financial information on your website for your visitors, APIs are necessary to display all but static, non-changing information.

Look for a market data solutions provider that can offer several different code-based APIs or SDKs (Software Development Kits) to ensure that you can connect with data feeds and tickers for real-time, delayed, end of day, and historical information. Having access to a .Net, Java, or COM/Win32 API will make this communication more easeful. APIs should have both a server side component as well as a client-side component.

Sample code should be provided with source code available for your tech team.

Consult with your tech team first to determine whether your system would most easily connect to a .NET, Java, or COM/Win32 API. Then find the market data solution firm that can provide the appropriate API for your system. If you need a .NET API to receive market data, make sure it is written in fully manageable C# code and built within a .NET 2.0 framework. If it is a Java API that you need, of course, make sure it is written in pure Java. No external native libraries will be needed. The Legacy COM/WIN32 API should be available from your market data solutions firm if your system requires this type of interface.

If this all sounds like a lot of mumbo jumbo to you, just make sure that the market data solutions company that you select offers complete code samples, documentation, and complete customized tech support, regardless of the market data API available. Broadcast feeds should come in a format that compresses and consolidates direct feeds from any exchange. Check to

Internet Based Affiliate Marketing What Are The Main Resources You Need To Success

There are many aspects of Internet based affiliate marketing. The industry evolves so fast. It creates even more complex environment, particularly for people who just started. It is very likely to feel overwhelmed with so many Internet marketing resources available on the net. However, without understanding the basic resources for your business, you will not be able to build the foundation of your business to enhance your success.

In Internet marketing business, website holds important role. A well designed and efficient website will promote your product or service effectively. It is important to choose the design and structure that is appropriate with the type of your business. A clean and uncluttered site is better. Use only the most important and relevant elements on your web pages.

Unique domain name helps your website stand out in the crowd. However, it is also important that prosperous customers recognize what your business is offering.

By implementing search engine optimization strategies using keywords and key phrases, your site will appear higher on search engine results. Excellent tools for keywords searching include Google Adwords, Overture and Word tracker.

Another excellent tool to analyze your marketing efforts is Google Analytics. It produces daily snapshots of activities in your website. You then can use it to evaluate the type of traffic, the source of traffic and activities from different segments your website received. This will help analyzing whether you are doing right or whether you need to improve something.

Tools used for reputation management are very valuable Internet marketing resources. These tools will allow you to keep track of how well your marketing efforts are working. Also, monitor how other sites and users are reacting to these efforts. Google Alerts and Yahoo! Alerts both provide notifications when your site mentioned or listed on other websites. Monitor your products and other business interests with this tools.

Creating op-in lists is also important Internet marketing resources. Typically, internet marketers use an auto responder for this purpose. With visitors to your site’s permission, auto responder will capture their contact information. You will be able to use the lists to design promotional materials, creating e-newsletters and Internet

Rickshaw Hire And Pedicab Advertising In London

If the mode of advertising has taken a new turn, then it is nowhere but in London that the change has set in first. Rickshaw hire and Pedicab advertising in London have gone on to a very innovative format and are reaching the public in a bigger way than it used to earlier. Outdoor advertising has taken a new form with the help of rickshaw hire and pedicab and the word is spreading to a larger section of people across the place.

Marketing needs and outdoor advertising requirements are conveniently met with rickshaw and pedicab and hence offering great benefits to the people who resort to this style of advertising.

Reaching the target audience becomes very easy.

The order in which Pedicab advertisements keep appearing change at regular intervals of time.

Rickshaw and pedicabs can reach even into narrow places where the billboard trucks do not have any access to enter.

Apart from the above mentioned benefits, the rickshaw riders can distribute fliers or brochures to customers whoever pass by, and the customer could get dropped right in front of his door. The rickshaw rider could promote your company too by wearing a branded uniform that belongs to your company.

As the awareness amongst people regarding eco friendly means of transport is increasing, rickshaws as well as pedicabs are witnessing an upsurge in their demand. Along with being the most eco friendly means to travel from one place to another, they also are the most economical means.

Rickshaw hire and pedicab advertising meet two purposes for the customersprimarily that of taking the brand to every nook and corner and secondarily offering safe, economical and eco friendly transport. Adding a renewed flavor to the concept of transport, the pedicabs provide smooth and entertaining drives for all the people who choose this mode of transport.

Conducive to the eye and easily visible pedicab advertising facilitates totally to take the brand a notch higher than where it is currently at. Not only the boards that are there on the rickshaws and the pedicabs, the riders too can contribute in their own special way

Your Advertising Budget. What Is Right For You

I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that

Visual Marketing Concepts And Visual Advertising Techniques

When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages

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